PRINCIPLES OF MARKETING (MKT 213)
Term: Fall 2024
Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/19/2024 - 12/13/2024) Location: MAIN PSB 244
Explore principles of marketing and the tools of marketing decision-making. Topics include analysis of marketing opportunities, marketing mix variables-product distribution, promotion and price. Prerequisite: ACC 211, ECO 203