PRINCIPLES OF MARKETING (MKT 213)

Term: Fall 2024

Faculty

Masudi Ellard StolardShow MyInfo popup for Masudi Ellard Stolard

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/19/2024 - 12/13/2024) Location: MAIN PSB 214

Description

Explore principles of marketing and the tools of marketing decision-making. Topics include analysis of marketing opportunities, marketing mix variables-product distribution, promotion and price. Prerequisite: ACC 211, ECO 203