ADVERTISING & PROMOTION MANAGEMENT (MKT 415)

Term: Spring 2027

Faculty

Masudi Ellard StolardShow MyInfo popup for Masudi Ellard Stolard

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Schedule

Tue-Thu, 2:00 PM - 3:15 PM (1/11/2027 - 5/13/2027) Location: MAIN PSB 361

Description

Study of the operations of advertising agencies. Focus on methods and techniques utilized in preparing, placing and implementing marketing/advertising strategies. Prerequisite: MKT 213.