STRATEGIC MARKETING MANAGEMENT (MKT 470)

Term: Spring 2025

Faculty

Masudi Ellard StolardShow MyInfo popup for Masudi Ellard Stolard

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Schedule

Tue-Thu, 3:30 PM - 4:45 PM (1/13/2025 - 5/9/2025) Location: MAIN PSB 391

Description

Builds upon the marketing concepts introduced in all other marketing courses through a combination of text, case study analysis and readings from marketing periodicals. Prerequisites: BM 211, MKT 213, MKT 315